Higgins London invests personal capital in two markets. In the US: early-stage technology and AI, largely through funds. In the UK: consumer technology and product businesses, directly. A small number of positions, held long.

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Portfolio

• LP - Counter Culture Ventures (since 2026)
• Anthropic - joined Series C March 2023. Exited, 2026

I take a small number of roles - fractional CMO or board member - with fast-growing businesses. In-house and board-level work: not agency services.

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Current roles

• Fractional CMO - Nétive
• Chairman (incoming) - Unfabled
• Board Advisor - OCL Vision

Jake Higgins is the founder of Higgins London. He co-founded Grwth - a marketing practice and venture fund - and sold it to MNC in January 2025, where he became a Partner during the earn-out. Before that he was VP Growth at SPOKE and worked across the portfolio at Forward Partners VC as Head of Growth, then Venture Partner. He now takes a small number of roles - currently Fractional CMO at Nétive, a Dutch workforce-technology company, and Chairman (incoming) at Unfabled - advises the board at OCL Vision, and invests personal capital in funds and companies, held long. He lives in London.